|
Sign In to gain access to subscriptions and/or personal tools.
|
Managing internal marketing in a New Zealand language schoolSome important lessons for all educational leaders
Christopher Allen Stachowski
Otago University, Dunedin, New Zealand, stach890{at}student.otago.ac.nz
References
- Ballantyne, D. (2000) The strengths and weaknesses of internal marketing. In J. R. Varey & R. B. Lewis (eds), Internal marketing: directions for management, pp. 43-59. London: Routledge.
- Batterly, R. (2004) Leading through relationship marketing. Sydney: McGraw-Hill.
- Berry, L.L. (1981) `The employee as customer'. Journal of Retail Banking, 3(1), 33-40.
- Berry, L.L., Hensel, J.S. & Burke, M.C. (1976) `Improving retailer capability for effective consumerism response'. Journal of Retailing, 52(3): 3-14.
- Brown, S.P. & Peterson, R.A. (1993) `Antecedents and consequences of salesperson job satisfaction: meta-analysis and assessment of causal effects'. Journal of Marketing Research, 30(1), 63-78.[CrossRef]
- Bush, T. (1995) Effective management of educational organisations: theory and practice. Auckland: New Zealand Educational Administration Society.
- Christopher, M., Payne, A. & Ballantyne, D. (1991) Relationship marketing: bringing quality, customer service and marketing together. Oxford: Butterworth-Heinemann/ Centre for Services Management, Cranfield School of Management.
- Coleman, M. (1994) Marketing and external relations. In T. Bush & J. West-Burnham (eds), The principles of educational management. Harlow: Longman, Educational Management Development Unit, pp. 120-8.
- Davies, B. & Ellison, L. (1997) Strategic marketing for schools. London: Pearson.
- Dunne, A.P. & Barnes, G.J. (2000) Internal marketing: a relationships and value creation view. In J. R. Varey &
- R. B. Lewis (eds), Internal marketing: directions for management. London: Routledge, pp. 27-42.
- Foskett, N. (1998) `Schools and marketization: cultural challenges and responses'. Educational Management Administration & Leadership, 26, 197-210.[Abstract]
- George, R.W. (1990) `Internal marketing and organisational behaviour: a partnership in developing customer-conscious employees at every level'. Journal of Business Research, 20(1), 63-70.[CrossRef]
- Gilmore, A. (2000) Managerial interactions of internal marketing. In J. R. Varey & R. B. Lewis (eds), Internal marketing: directions for management, pp. 75-92. London: Routledge.
- Gronroos, C. (1981) Internal marketing: an integral part of marketing theory. In J. H. Donnelly & W. E. George (eds), Marketing of services, American Marketing Association Proceedings Series. Chicago: American Marketing Association.
- Gronroos, C. (1985) Internal marketing: theory and practice. In T. M. Bloch, G. D. Upah & V. A. Zeithaml (eds), Services marketing in a changing environment, pp. 41-7. Chicago: American Marketing Association.
- Gummesson, E. (2000a) Internal marketing in the light of relationship marketing and network organisations. In J. R. Varey & R. B. Lewis (eds), Internal marketing: directions for management. London: Routledge, pp. 27-42.
- Gummesson, E. (2000b) Qualitative methods in management research, 2nd edn. London: SAGE.
- Hartley, D. (1999) `Marketing and the re-enchantment of school management'. British Journal of Sociology in Education, 20(3), 309-15.[CrossRef]
- Hatcher, R. (1994) `Market relationships and the management of teachers'. British Journal of Sociology of Education, 15(1), 41-61.[CrossRef]
- Hoffman, K.D. & Ingram,T.N. (1991) `Creating customer-oriented employees: the case in home health care'. Journal of Health Care Marketing, 11(2), 24-32.[Medline]
[Order article via Infotrieve]
- Holcomb, H.J. (1993) Educational marketing: a business approach to school-community relations. Lanham, MA: University Press of America.
- Jack, P.E. & Raturi, S.A. (2005) `Lessons learned from methodological triangulation in management research'. Management Research News, 29(6), 345-57.[CrossRef]
- Kennedy, N.K., Lassk, G.F. & Goolsby, R.J. (2002) `Customer mind set of employees throughout the organisation'. Journal of the Academy of Marketing Science, 30(2), 159-71.[Abstract/Free Full Text]
- Kohli, A.K., Jaworski, B.J. & Kumar, A. (1993) `MARKOR: A measure of market orientation'. Journal of Marketing Research, 30(4), 467-77.[CrossRef]
- Krippendorff, K. (1980) Content analysis: an introduction. London: SAGE.
- Locke, A.E. & Latham, P.G. (1990) `Work motivation and satisfaction: light at the end of the tunnel'. Psychological Science, 1(4), 240-6.[CrossRef]
- Miles, B.M. & Huberman, A.M. (1994) Qualitative data analysis. London: SAGE.
- Ministry of Education (2006) `The economic impact of foreign fee-paying students' (Research Report to the Ministry of Education, Wellington ).
- New Zealand Qualifications Authority (2006 ) `Audit report of English language matters' (NZQA Report, 8 September 2006). Dunedin.
- Oplatka, I. (2002) `The emergence of educational marketing: lessons from the experiences of Israeli principals'. Comparative Education Review, 46(2), 211-34.[CrossRef]
- Oplatka, I. (2004) `Marketing informal education institutions in Israel: the centrality of customers' active involvement in service development'. International Journal of Educational Management, 18(7), 417-24.[CrossRef]
- Oplatka, I. & Hemsley-Brown, J. (2004) `The research on school marketing: current and future directions'. Journal of Educational Administration, 42(3), 375-400.[CrossRef]
- Rafiq, M. & Ahmed, K.P. (1998) `A customer-oriented framework for empowering service employees'. Journal of Services Marketing, 12(5), 379-85.[CrossRef]
- Rafiq, M. & Ahmed, K.P. (2000) A meta model of internal marketing. In J. R. Varey & R. B. Lewis (eds), Internal marketing: directions for management, pp. 223-8. London: Routledge.
- Ritchie, B., Carr, N. & Cooper, C. (2003) Managing educational tourism. Clevedon: Channel View.
- Sasser, W.E. & Arbeit, S.P. (1976) `Selling jobs in the service sector'. Business Horizons, 19(3), 61-6.
- Thrupp, M. & Willmont, R. (2003) Educational management in managerialist times: beyond the textual apologists. Berkshire: Open University Press.
- Varey, J.R. (1995) `A model of internal marketing for building and sustaining competitive service advantage'. Journal of Marketing Management, 11(1), 41-54.
- Voima, P. (2000) Internal relationships management: broadening the scope of internal marketing. In J. R. Varey & R. B. Lewis (eds), Internal marketing: directions for management, pp. 238-42. London: Routledge.
- Walker, O.C., Churchill, G.A. & Ford, N.M. (1977) `Motivation and performance in an industrial setting: present knowledge and needed research'. Journal of Marketing Research, 14(2), 156-68.[CrossRef]
Management in Education, Vol. 22, No. 4,
31-38 (2008)
DOI: 10.1177/0892020608093264

CiteULike Complore Connotea Del.icio.us Digg Reddit Technorati Twitter What's this?
|
|